Your Funnel, Audited
CRO Audit for B2B & SaaS
Before you spend a dollar on experiments, you need to know where revenue is leaking. Our CRO audit maps every conversion point, identifies drop-offs, and delivers a prioritized test roadmap - with projected ROI per experiment.
You're optimizing without a map
Most teams jump straight into A/B tests without understanding where the real problems are. That's like prescribing medicine without a diagnosis. An audit gives you the map before you start the journey.
Testing Without Data
Running experiments based on gut feeling or competitor imitation. Without data to pinpoint friction, you're gambling - not optimizing.
Wrong Priorities
Optimizing button colours and hero images while the real revenue leak sits three steps deeper in your funnel. Impact-first prioritization changes everything.
No Revenue Attribution
Measuring clicks and pageviews instead of revenue impact. A test can "win" on clicks and still lose money. We tie every experiment to actual revenue.
A complete conversion diagnostic
Our audit is not a surface-level checklist. It's a deep, systematic examination of every step in your conversion funnel - from first click to final purchase - with clear, actionable next steps.
Full Funnel Map
We map every micro-conversion in your funnel using GA4 event data. You'll see exactly where visitors enter, where they hesitate, and where they leave - visualized step by step.
Behavioral Analysis
Heatmaps, scroll maps, click maps, and session recordings reveal how real users interact with your pages - uncovering confusion, rage clicks, and dead zones.
Revenue Leak Report
Every drop-off point quantified in dollars. We show you exactly how much revenue each friction point is costing - so you know which problems to fix first.
Experiment Roadmap
10 prioritized A/B test hypotheses ranked by projected revenue impact, statistical power requirements, and implementation effort. Each test includes a clear hypothesis, KPI, and projected ROI.
What you get - in 72 hours
A comprehensive audit package delivered within three business days. Everything you need to start running high-confidence experiments immediately.
GA4 Funnel Report
Complete funnel visualization with step-by-step conversion rates, segment breakdowns, and event-level analysis across all key user paths.
Heatmap & Session Analysis
Annotated heatmaps and key session recordings highlighting rage clicks, dead zones, and user confusion patterns on your highest-traffic pages.
Drop-off Waterfall
Visual waterfall chart showing exactly where and how many users abandon at each funnel stage - quantified in both percentages and estimated revenue.
Prioritized Test Backlog
10 experiment hypotheses ranked by ICE score (Impact, Confidence, Ease) - each with a clear hypothesis statement, primary KPI, and minimum sample size.
Revenue Impact Projections
Conservative, moderate, and optimistic revenue projections for each proposed experiment - so you can build a business case before running a single test.
Technical Performance Report
Core Web Vitals audit, mobile usability check, and page speed analysis for every key conversion page - because slow pages kill conversions silently.
Happy Clients
72-hour turnaround. Zero obligation.
Book a free CRO audit. We'll map your entire conversion funnel, identify the biggest revenue leaks, and deliver a prioritized experiment roadmap - all within 72 hours.
- Full funnel audit with GA4 analysis
- Heatmap and session recording review
- Prioritized experiment roadmap (top 10 tests)
- Revenue impact projections per experiment
Common questions about CRO audits
Our audit covers full funnel mapping in GA4, behavioral analysis via heatmaps and session recordings, drop-off waterfall analysis, UX heuristic review, technical performance check, and a prioritized experiment roadmap with projected revenue impact per test.
We deliver the complete audit report within 72 hours of receiving access to your analytics and site. The initial intake call is 30 minutes.
Yes. The initial audit is free with no obligation. We use it to identify the highest-impact opportunities and show you exactly what we'd test first. If you want us to execute the experiments, we'll scope a sprint engagement.