Zero Moment Of Truth Strategy(ZMOT):
In B2B SEO, ZMOT is of significant importance. Placing your solution in front of users at their Zero moment of truth can you edge over others to stand out in consumer’s buying decision.
Investing in B2B is long term and pays dividends over time. Because B2B SEO puts your business in front of prospects who are searching for your products and services online. Did you know the average B2B buyer conducts 12 different online searches before even reaching your website?
With strategic SEO, you’ll show up in search when it matters — and gain qualified traffic, leads and revenue on tap.
ZMOT: The Zero Moment Of Truth , or simple ZMOT refers to the moment in the buying process when the consumer researches a product prior to purchase.