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What is SaaS SEO?

Growing a SaaS business can be scary and investing in SEO can be even scarier, especially with so many self-proclaimed SEO agencies that may not deliver what they sell you. How can you be sure you’re doing the right things to grow your SaaS business organically? What is the secret to doing SEO properly? Why is SEO for a SaaS business different than SEO for so many other business models? In this guide we’ll break down our proven system developed over 13+ years of doing SEO for SaaS companies


On-page SEO

When a webpage contains the same keywords as your search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant.

Beyond simple keyword matching, we use aggregated and anonymized interaction data to assess whether search results are relevant to queries. We transform that data into signals that help our machine-learned systems better estimate relevance

Off-Page SEO

Off-Page SEO strategies are actions taken away from your website. Things we can do for you where we’re not changing the content on your pages.

The biggest component of Off-Page SEO would be backlinks. This is where external websites, which are relevant to your business and have a good Page Authority, put a link on their site which leads back to you. Through this process Google transfers some of their Page Authority to your website, hence raising you up Google’s SERP.

Technical SEO

Technical SEO can include indexing your website in such a way that it is easier for Google’s web bots to crawl and index your site.

More technical SEO can include reducing the image file size on your site (technically on-page SEO), so your webpage loads faster. It also includes optimising your website for mobile use. Google is rather keen on this metric for page rankings now since so many people are using mobile devices to search and navigate the web.

SaaS SEO Strategy

The SaaS Business Model

SaaS business model is one that charges customers for access to a software product, tool or suite of tools for a specific purpose. SaaS companies are unique from other business models because they are based on a product that is not tangible or has limited use. It can be modified, updated, improved, and pivoted for a variety of cases and industries. Features can be added in order to create new markets and categories and this gives SaaS companies a unique opportunity to compete in the organic search space with SEO. Overall, this is a powerful marketing methodology for scalable, exponential growth.

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SaaS SEO Solutions

The Proven SaaS SEO Framework

SEO can be complicated, but SimpleTiger likes to keep it simple. For this reason, we’ve developed a framework that we’ve used for over a decade which has helped SaaS companies achieve massive growth through SEO. We work hard to educate our clients on this framework so they can understand how SEO works and how it can be used to drive results.

SEO Services

Our SEO Subservices

Keep your brand top-of-mind and accelerate online sales through SEO Services that get results

Growth Academy

A virtual academy with rigorous 8 week training program to make you pi-shaped marketer and launch your career into growth hacking.


Join our Shopify UK, Salesforce Designers and Conversion Rate Optimization Experts LinkedIn group. We also host the Edtech Pakistan group on Facebook.


Our historic data and experiences compiled into guidebooks which help you understand the topic in depth and learn from our experiences.

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Looking for ideas and growth plan to grow your business, get a free audit worth $ 1,500 by filling in the form.

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Marketing articles and latest industry news community sourced with 300+ contributors/authors.

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Listen to our exclusive podcast show, Infinitron is on a mission to discover the infinite creative elements in you.

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300+ businesses have found success through partnering with our team of 25+ Gurus.

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We work with the best Partners in the world

Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience - time and again.

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Frequently Asked Questions

Curious to learn more? Here are some of the most common questions we hear day to day.

Whether you’re an SaaS company, a service provider, or you’re promoting your products to other businesses, you need business-to-business search engine optimization (SaaS SEO). Why? Because your potential customers are searching for your product or service online — and if you’re not there when they’re searching, they’re going to go straight for your competition.

Keyword research for SaaS SEO is much like any other industry. You need to identify which search terms are relevant to your business, select the ones to focus on, and build targeted content to address the search intent behind those keywords.

It really and truly depends. There’s no universal benchmark on how much you HAVE to spend on SEO to see results. The cost of SEO can range from $500 per month to tens of thousands of dollars, depending on where you’re currently at with your business, your industry, and how much SEO work you require.

What’s the digital marketing goal of any SaaS company? To generate qualified leads that convert into sales. That’s exactly what you get from our SaaS SEO services. Our gurus will prime your website to attract the right prospects, and ensure you stay top of mind as they move from awareness to research, consideration, and conversion.

Cloud computing, content marketing, business loans…we do SEO for all types of markets within the SaaS sector. Our gurus have helped countless businesses achieve revenue-shifting results with our B2B SEO services, from local businesses to national and global brands. 

SaaS SEO can feel overwhelming, particularly if you’re just starting out. But regardless of which industry you’re in, there are a few things you need to start doing if you want to rank higher and bring in more leads with search engine optimisation.


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