Human Centric Design
People don’t want to buy a quarter-inch drill.
They want a quarter-inch hole!
HCD Principles of RF Studio # 1
We focus on the people
HCD Principles of RF Studio # 2
We try to find the right problems
Not all problems that product designers list are worth solving. Don Norman identifies two types of problems—fundamental problems and symptoms of the problem. He argues that it’s essential to identify and solve a fundamental problem first because, by doing that, you’ll solve the root cause of other problems.
HCD Principles of RF Studio # 3
We Think of everything as a system
All too often, product designers think of a product as a collection of individual features, which are supposed to deliver value to the user. This way of thinking might be useful from a technical perspective (thinking in “features” makes it easier to plan design and code activities), but it’s wrong to think in this way when you evaluate a product from a user perspective.
HCD Principles of RF Studio # 4
We Iterate on Solutions
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Our HCD Designers Toolbox
We use state of the art design tools to facilitate our customers and team mates to innovate and prototype solutions of tomorrow.
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