Design Solutions

Human Centric Design

HCD is a design approach that puts the users first, resulting in useful and usable products and services. Teams who foster HCD create a culture of focusing on the user when creating products, keeping them at the heart of the product development process. Considering their limitations, constraints, and desires, you end with tailor-made solutions that satisfy their needs.
It starts with the people; involves co-designing and collaboration; and allows you to build empathy with your users so that you’re more confident in your solutions.
Human Centric Design - Venn Diagram

People don’t want to buy a quarter-inch drill.
They want a quarter-inch hole!

human centric design

HCD Principles of RF Studio # 1

We focus on the people

HCD puts people at the core of the design process. Whatever you design, always think about the people who will use your product. These people are not abstract “users”, they are real human beings who will use your product to accomplish their goals.

HCD Principles of RF Studio # 2

We try to find the right problems

Not all problems that product designers list are worth solving. Don Norman identifies two types of problems—fundamental problems and symptoms of the problem. He argues that it’s essential to identify and solve a fundamental problem first because, by doing that, you’ll solve the root cause of other problems.


HCD Principles of RF Studio # 3

We Think of everything as a system

All too often, product designers think of a product as a collection of individual features, which are supposed to deliver value to the user. This way of thinking might be useful from a technical perspective (thinking in “features” makes it easier to plan design and code activities), but it’s wrong to think in this way when you evaluate a product from a user perspective.

HCD Principles of RF Studio # 4

We Iterate on Solutions

It’s almost impossible to create a perfect solution on your first attempt. That’s why it’s important to invest time into rapid prototyping—quickly build something and validate it with real users. “Test early, test often” is what experienced designers often say.
Seeing how people interact with products will help us identify problems, and the feedback received from the users will help product creators refine the prototype. The feedback should be looped into product design—when a product team receives feedback, it needs to evaluate it, fix problems in the design, create a new prototype, and test it again. By completing this cycle over and over again, we can reach the state where we end up with a good product.

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Our HCD Designers Toolbox

We use state of the art design tools to facilitate our customers and team mates to innovate and prototype solutions of tomorrow.


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