Search Engine Optimization Executive
Purpose of the Role:
Responsible for planning, implementing, and managing SEO strategies to improve organic visibility, drive qualified traffic, and support digital marketing goals.
Key Activities:
On-Page Optimization:
- Perform keyword research and mapping for target pages.
- Optimize website content, meta titles, descriptions, and headers.
- Ensure internal linking best practices across all pages.
- Conduct SEO audits and implement technical fixes.
- Collaborate with content and development teams to implement on-page SEO.
- Monitor website performance using tools like Google Search Console.
- Improve website structure and URL architecture.
Off-Page Optimization:
- Develop and execute link-building strategies.
- Identify high-quality backlink opportunities.
- Monitor and analyze backlink profile and domain authority.
- Collaborate with digital PR or outreach teams to gain quality coverage.
Technical SEO:
Monitor and optimize website crawlability and indexability.
Implement structured data and schema markup.
Improve site speed and mobile performance.
Resolve crawl errors, broken links, and duplicate content issues.
Analytics & Reporting:
- Track performance metrics (rankings, traffic, conversions).
- Generate SEO reports and insights using GA4 and SEO tools.
- Provide data-driven recommendations to stakeholders.
- Stay updated with algorithm changes and industry trends.
Qualifications:
- Bachelor’s Degree in Marketing, IT, or a related field
- 2–3 years of hands-on experience in SEO
- Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog)
- Strong understanding of search engine algorithms and ranking factors
- Familiarity with CMS platforms (e.g., WordPress, Webflow, Shopify)
- Knowledge of HTML, CSS, and JavaScript basics is a plus
- Google Analytics and Google Search Console experience is required
- It is preferable to hold certifications such as Google SEO, HubSpot SEO, or SEMrush SEO Toolkit